STRIDETECH
NO STEP LEFT UNTAKEN
Product Launch | Print | Outdoor | Social | Website | Merchandise
The sad truth is senior citizens feel invisible and forgotten. Especially when they start to experience health and mobility issues later in life. Many reported feeling like the world is just waiting for them to die. But the truth is these folks are just as energetic, ambitious, excited and full of personality as they were decades ago! So we wanted to create a space that encouraged them to explore the expanse of life and experiences they still had left ahead of them. Especially with the help of StrideTech products assisting their mobility & safety.
StrideTech is a medical start-up created by its founder, Timothy, after he frequently witnessed his grandmother struggling to safely use her walker and maintain proper posture. Using their new product, StrideTech Go, seniors can now walk safely without worrying about a potentially life-threatening fall. StrideTech Go provides seniors with a renewed sense of freedom and the ability to live life with no regrets, leaving no step left untaken.
This "Word on the Street" video goes on to illustrate our key insight, that senior citizens feel forgotten - especially when they start to experience health and mobility issues later in life. This was a collection of sourced content from all across the web. The research helped us better understand what society thinks about seniors, how seniors view themselves, and what seniors really needed most from the StrideTech Go product.
This mood board pulls on these ideas using a vibrant color palette of navy and bright orange to provide an energetic feel. The navy creates more grounded options in the palette for a B2B/corporate feel. We also wanted to include photography featuring active subjects who were expressing personality, joy, and maybe even a little sass.
These 3 print ads for StrideTech were created for doctors' offices, physical therapists' offices, and home health care facilities. The purpose of these is to inform potential users about StrideTech Go and show them what a life without worrying about falling can look like. We also used a bright, vibrant orange to bring energy back into the space of geriatric care.
These various social posts explore the variety of new content for StrideTech to post following the campaign. They can begin to post more of the active and colorful photography, taglines, and messaging from the campaign, feature user stories, and showcase expressive design elements from the campaign. These posts would run on primarily Instagram and Facebook.
These Out of Home/ Outdoor Billboards were meant to be placed in areas where active seniors would see them. Such as areas near cruise ship ports, along popular interstate highways, and up to local vacation destinations. The goal of the billboards was to encourage seniors already looking for freedom and adventure to learn more about StrideTech Go.
