THE CLIENT: The North Face- Created with Robert Price and Blair Astrop for the Young Ones Competition 2020

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THE ASK: Get the next generation of women outside exploring with North Face

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THE INSIGHT: Many locations across the globe have never had a female summit. Let's give them their first ascent while providing those who follow with something memorable.

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THE RESULT: The GeoJewel Initiative invites experienced climbers to achieve first ascents in new locations and use the technology of geocaching to leave behind sustainable jewelry for the women who follow to remember their adventures.

 

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