THE CLIENT: The New York Times/ Droga5- Created with Caleigh Gearheart, and Katelyn Gelfand. Received a Merit in the Young Ones Competition 2020. 

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THE ASK: To promote transparency and prove they are an ally to the people

 

THE INSIGHT: To truly promote transparency we thought The New York Times should open an investigation on themselves to prove there is nothing to hide.

 

THE RESULT: We partnered the NYT with Hulu Originals to create a docuseries chronicling their investigation. In an effort to promote this transparency across social media, the NYT will create ads that remove the fog surrounding news to reveal the message that transparency is truth.