THE CLIENT: Young Ones 2018 Social Brief- Opioid Awareness. Created with Pablo de la Rosa Santiago. 

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THE ASK: Create a campaign that promotes Opioid awareness and prevention.

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THE INSIGHT: The enormity of the opioid crisis is hard for the public to conceptualize. So our thinking was to interrupt people’s daily routine to serve as a poignant reminder that another person has died of an opioid overdose. Thereby reflecting the severity of the situation with a campaign just as ominous. 

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THE RESULT: "Make it Stop". What is it? A sound. The sound will seemingly hijack ads, take over public places, slowly become more recognizable, and begin to get under people’s skin in a way they can’t ignore. Our message is that "it" (another opioid death) happened again and our call to the people is to make it stop through a variety of harm-reduction policies.​